COUNTERFEIT MUSIC CDs: SOCIAL AND PERSONALITY INFLUENCES, DEMOGRAPHICS, ATTITUDES AND PURCHASE INTENTION: SOME INSIGHTS FROM MALAYSIA
نویسندگان
چکیده
This study investigates the demand side of the piracy problem of music CDs in Malaysia. The findings demonstrate the applicability of the modified Theory of Reasoned Action (TRA) in predicting buying attitude towards pirated CDs though social influences and consumers' personality characteristics. Results show that normative susceptibility, integrity, gender and personal income were significant predictors of attitude towards buying pirated CDs.
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